Evidence you can examine
Findings should connect to sources, with a clear distinction between documented facts and interpretation.
About us
Culture travels.
Understanding takes work.
Plainsight is an independent research and advisory initiative focused on Africa’s creative economy. We are starting with music.
Why we exist
A closer view of the
business behind culture.
A song can reach listeners around the world. The business behind it is harder to see: who contributed, how it reached its audience, which relationships made it possible and how the market is changing.
Plainsight is being built to examine those questions. Our focus brings research, sourced music records and historical perspective together to support business and institutional decisions.
We begin with specific questions in specific markets. We do not treat one country’s experience as a substitute for the continent.
What guides the work
Context before comparison
Geography, period and definitions matter. A comparison is useful only when its scope is understood.
Honesty about uncertainty
Missing information remains missing. Research should make its limits visible, not conceal them.
Meet the team
The person
behind Plainsight.
Cayo O.
Founder & CEO